Analyze how interpellation works in your research site (apply concepts from Chapter 6). Analyze how members get "hailed" into becoming a member--look at the way they are talked to by the web designers, look at how identification in that community functions.
Interpellation is when individuals are compelled through a mix of individual psychological and social imperatives to identify with social roles offered to them. So basically how does someone get someone else to join a group and become a member of a group and by what means do they do this? Member mainly geyt "hailed" into a group by the perks they recieve or the other people the group draws in. For example when someone reads a billboard asking for women to join a online dating service the billboard will mostly likely say something along the lines of "come meet attractive men" first 2 months free. This idea will make women want to join. There ar perks (2 months free) and attractive people joining. While on the other hand if thebillboard says "come meet ugly men" and double the price of the other guy. No one will join. To get members there has to be perks or something the company doesn't have.
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