When it comes to the format of a website there are aspects that the cohort looks at and what the new viewer looks at. When someone that is initially in the subculture looks at the website they look for thing that interest them and are supposed to be on the website. They are looking for the websites details rather then the flashy stuff. They are already drawn into the website, they don't need the pretty stuff to say but rather then information.
While on the contrary people who are curious are looking at the pictures and are being drawn in by the colors and eye catching detail. These people are newbies they are unsure what the website is about and are looking for entertainment and interesting things rather then the information.
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