Reading: Mass Culture

Technology is everywhere and Mass Culture is dependent on it. From childhood children are introduced to technology beginning with the toys they played with to the TV shows they watched. When it comes to Mass Culture, technology is the main use of distribution of messages because they reach the most consumers which in turn provides the highest profit. The main form of technology that displays messages to the most number of people is the television. Now a days people are being drawn to the TV and have somewhat become a slave, with millions of commercials playing daily on all channels its understandable that people are getting most of their ideas and thoughts from TV shows. Whatever message is shown is encrypted in the viewers mind and essentially making people mindless. For example when a new trend or toy is out on the market everyone wants it, the TV is causing people to become like everyone else. Individuality is gone and going with what everyone else is doing is in.